Khizar Malik

Landscape painting of a figure sitting above a sea of blue clouds

i like to create things. currently a cs student @ carleton in my final year!

i started creating things at thirdspace with 2 friends. we scaled the app to 10k+ users, helping people build relationships throughout the world.

i eventually got into cold emailing and found it was quite effective once i was able to pitch mark cuban a startup. so i decided to automate it by making my own product, sema, which i scaled to 500+ users and $200+ mrr. here's an email i wrote about it when i realized what it could be.

since then i've interned at a couple of different places like here, here and here. i like working at startups because i value the freedom they come with.

i'm currently leading product and design at bramble. i made a pretty cool ad for them, you can view it here.

i like to focus on the tiny details that make software feel premium. here are some components which i'll be keeping up to date as i build.

besides tech, i enjoy writing, reading, and making art using ai. i've also recently gotten into content as a way to get out of my comfort zone and build a personal brand.

i love learning about people. if u wanna have a chat, don't hesitate to email me. enjoy!

Changing your baseline

When I first started creating my own coding projects like passr, I blindly depended on AI. I remember making the whole app work fine until I got my first couple of users and it crashed. I spent more time debugging than I did actually prompting Claude to code it. This dependency made me content with having a surface level understanding of things, as it was enough for me to get by with at the time. I was happy with what I could build, whether it was perfect or not. I was proud I had a functioning application. That set my initial baseline of understanding, which was at a fairly high level. A persons baseline in any subject, in this context, refers to how deep of an understanding that person is willing to get of a subject. The lower the baseline, the deeper the understanding.

I then had an internship at a company where I was creating the whole frontend for their LLM chat UI (user interface). For those nontechnical, I was just implementing the design of the chat in the app. Using AI tools, I did it fairly quickly, and like before, found some issues which I had to later go on and fix. I did this for a while, until I realized my mind wasn't being simulated at all during work. I had no idea what I was doing, just asking a bot to write code for me. Consulting a friend, I decided to completely stop using AI. I even switched to Vim, which is a keyboard only text editor known to have quite a steep learning curve. This set my second baseline, which was significantly lower level than the previous one I had set for myself.

Using Vim was an excellent decision, it forced me to understand the code deeply. I remember creating a new component by writing each line of code myself since I didn't know how to paste yet. While frustrating at first, I was then able to understand what each line of code does, where to locate issues, etc. I moved a lot faster than I had when I was completely dependent on AI. It was a satisfying feeling to deeply understand how something works. I later had to vibe code an app for another project, which I was able to do a lot better since I understood a lot more, but I didn't feel truly satisfied since I used AI blindly for a lot of it. It also made me realize that AI coding isn't that good. Or maybe I just hadn't been using it right. Either way, since my baseline for understanding code was a lot lower, I knew I could do a lot better and wasn't content with what I had, still having the drive to understand it even more.

I find it quite extraordinary, by just consistency applying myself to something difficult for 2 weeks, my whole perspective and mindset on coding and learning itself changed. It's quite simple to be good at something. You just need to grasp that feeling once, and thats enough. As soon as you realize how good something can be, just one time, it makes it hard to go back to being content with how things were. Not everything needs to be understood at a deep level. But for the things that I do want to understand, or the things I'm curious about, I'll try to understand them a lot more deeply now.

It's fascinating how significant of an impact you can have on your life with just a small amount of hard work. It's super linear, applying it in one area of knowledge makes you want to apply it to others. Ever since I shifted that baseline, I've been less interested in things like doomscrolling and feel a lot more simulated spending my time doing deep work, regardless of the subject.

Peter Theil, founder of PayPal, once mentioned that excellent entrepreneurs are polymaths. A polymath is something who has expertise in a wide range of subjects. Mark Zuckenberg and Lex Fridman are some examples, both being excellent at not only tech but jujutsu as well. I think they might have started their journeys in the same way, having that feeling of success just once.

So, in short, I think it's important to keep your baseline in check. My dad once told me a quote - 'Nothing succeeds like success'. I think that's very true, especially in this case. Changing your baseline is quite hard, takes some work. But you just need to do it once, and then the benefits are infinite. Superlinear.